Overview 📝
A platform that effectively connects Gen Z individuals with diverse and impactful volunteer opportunities and fosters their active participation in social causes. Details 🖇
🗓 Timeframe: 9 Weeks, 2023 🧑🏽💻 Role: UX/UI Designer👥 Team: Solo Project🧰 Tools: Figma, Miro, Adobe IllustratorTHE PROBLEM
Gen Z aren’t connecting with volunteer platforms
Ages 16-25 are increasingly interested in engaging in volunteer work to positively impact society. However, they often face challenges in finding suitable volunteer opportunities that align with their interests, skills, and availability. Existing platforms lack comprehensive and user-friendly features tailored to the needs and preferences of Gen Z, hindering their ability to discover and engage in meaningful volunteer work.
THE SOLUTION
Forming the connection
Discover
🔎
Discover 🔎
INTERVIEW INSIGHTS
Other platforms do not tailor to the preferences of Gen Z
Interviewees had limited knowledge of volunteer platforms on mobile. Mentioned: Deed & TurnUP
USER RESEARCH
Stemming from insights found through interviewing, a persona and empathy map is created to highlight common goals & frustrations. Persona & Empathy Map
DEFINING THE PROBLEM
How might we create an engaging digital platform for young adults to seek opportunities & learn about social causes?
Ideate
💡
Ideate 💡
POTENTIAL DESIGNS
Determining steps within potential pages & where features would be placedMain User Flow
POTENTIAL DESIGNS
LOFI & HIFI wireframes were created based on user flow. After feedback sessions a second draft was made. Wireframe Process
Design
🎨
Design 🎨
DELIVERABLES
Final Frames
Final frames designed & prototyped within Figma. Logo designed in Adobe Illustrator.
LOOK & FEEL
Youthful, Engaging, & Fun
I wanted this design to resonate with young adults who are appreciative of boldness and personality in design. Based on trending aesthetics, I made sure to stray away from a "corporate" and bland design.Reflect
📌
Reflect 📌
WHAT I’VE LEARNED
This was a very ambitious project to work on. One thing I kept in mind while designing was making sure this was an app that didn’t feel too ‘corporate’ - an approach that is used in most volunteer platforms. I wanted to create a space that is fun and immersive. One thing I kept in mind was design accessibility standards as I had to go back and make sure the colors I was using were acceptable. In the future, I would love to continue to expand this idea to be even more relevant to technology and design. When looking into AI and AR, there are opportunities to take this project to the next level.
Thank you for viewing!