Overview 📝
Chemicool is a quirky, relatable, and cute brand that can resonate with young adults or children. It takes on a “science” aesthetic which sets it apart from other ice cream products.Details 🖇
🗓 Timeframe: 2 Weeks (2022)🧑🏽💻 Role: Art Director, Graphic Designer👥 Team: Solo Project🧰 Tools: Adobe Illustrator, PhotoshopCONCEPT STATEMENT
Fun & Enticing
Chemicool creates its flavors with ingredients proven to naturally boost tryptophan, an amino acid that creates serotonin. For example: dark chocolate, Matcha tea, Mango, and Grapefruit. Ice cream is the perfect treat to make us all feel better. There are also tons of organic ingredients that are known to boost mood and energy levels naturally in the brain. By combining the two -- along with some really cute packaging -- the ice cream-eating experience can become even more joyful.
WHAT I’VE LEARNED
In my quest for a creative branding strategy, I realized the key is to elaborate on a simple concept and establish a distinctive brand voice and personality to truly stand out
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